Aarush IVF – Digital Growth & Patient Enquiry Enhancement Plan
For Malad West & Mira Road East Centres
This document outlines how our agency will strengthen Aarush IVF’s online presence, improve patient trust, and systematically increase qualified fertility consultation enquiries across both centres using ethical, medical-compliant digital marketing strategies.
Our approach is tailored specifically for IVF & infertility clinics, where patient sensitivity, trust, privacy, and accuracy are paramount.
Our Core Objectives
- Increase high-quality patient enquiries for both Malad & Mira Road centres
- Build Aarush IVF as a trusted fertility authority in Western & Northern Mumbai
- Improve conversion rate of website visitors into appointments
- Create long-term organic visibility through Local SEO & content authority
Centres Covered
- Malad West (Mumbai)
- Mira Road East
Why this works (IVF domain)
- Education-first content builds trust before enquiry
- Privacy-aware lead capture increases completion rate
- Medical-compliant messaging avoids risk & improves credibility
- Tracking enables continuous optimisation and better ROI
Execution Roadmap (Phased Plan)
Trust → Visibility → Enquiries → ConversionDigital Foundations & Tracking
Optimise website + lead capture so visitors convert into qualified consultation enquiries.
- IVF-specific landing pages for: IVF Malad, IVF Mira Road, IUI, ICSI, Male Infertility, IVF Cost
- Advanced enquiry forms capturing: preferred centre, treatment stage, age group, city area
- WhatsApp integration with automated response flows
- Call-to-action placement review across all major pages
- GA4 conversion tracking: call clicks, WhatsApp clicks, appointment forms
- Monthly performance dashboard (enquiries, sources, conversion rate, lead quality)
Local SEO Domination
Build strong local rankings for both centres using centre-wise SEO assets.
- Google Business Profile optimisation for both centres: categories, services, attributes
- Weekly Google Posts + geo-tagged photo/video updates
- Review acquisition system using QR + WhatsApp follow-ups
- Monthly GMB audit & improvements
- Centre-wise SEO pages: “IVF Clinic in Malad West” + “IVF Clinic in Mira Road East”
- Local schema + FAQ schema + appointment schema
- Internal linking strategy to push local rankings
Content Authority Building
Doctor-led education that builds trust and answers patient questions (privacy-compliant).
- 8 Instagram Reels / Shorts per month (doctor-led education)
- 4 Educational Blogs per month (SEO + patient trust)
- 8–10 weekly stories (Q&A, myths vs facts, FAQs)
- Patient journey explainers (privacy-compliant)
- Topics: PCOS & fertility, Male infertility, IVF timeline, First consultation checklist, IVF cost transparency education
Paid Lead Generation Engine
Capture high-intent leads with separate campaigns per centre and service line.
- Google Search Ads (separate campaigns): IVF Malad, IVF Mira Road, IUI/ICSI, Male infertility
- High-intent keyword targeting + negative keyword filtration to block junk leads
- Call & WhatsApp extensions
- Meta (Instagram/Facebook): education reels promotion, warm retargeting, city-wise creatives
Reputation & Trust Building
Strengthen credibility through reviews and a consistent trust framework.
- Review acquisition QR system for both centres
- Staff-friendly review scripts
- Response templates for all reviews
- Patient testimonial framework (anonymised where required)